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SBS reporter Calliste Weitenberg has been leading a double life online. She spent six months creating a fake wellness influencer Mia Wilde aka @ThatCoastalGirl all in the name of uncovering exactly how the influencer economy operates.

On today’s show, Calliste talks us through the highs and lows of being an influencer, how much fake followers cost and what happens when you dupe a marketing agency.

You can catch her full series of Like, Subscribe, Follow 10 pm Tuesdays on The Feed, or anytime on SBS on-demand. Read about the experiment here.